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Business Leaders

Applications for INNOVATION 2011 are now closed. Applications for INNOVATION 2012 will open in May 2012. Join our mailing list for updates

1. Rewarding innovation in design and sustainability

The competition seeks out and promotes inspirational emerging design talent. Entries will be judged on the basis of outstanding design and product quality, as well as social and environmental innovation.

Winners will be rewarded for initiatives which benefit the people and communities behind their products, as well as for minimising their impact on the environment and addressing environmental challenges.

2. Inspiring a new generation of fashion designers

The competition aims to inspire and motivate a new generation of design leaders to integrate sustainability at the core of what they do, and in turn to become influential in relation the the sustainability of the industry overall.

3. Widespread press coverage

The competition offers widespread international coverage for its winners and runners up.

4. Showcasing at Pure London or Nolcha Fashion Week: New York 2011

Winners will have an opportunity to show at Pure London in August 2011, or Nolcha Fashion Week in New York in September 2011.

5. Professional photoshoot

Winners of the INNOVATION UK prize will benefit from a free photo session for the production of a lookbook, product shots or PR-material at Green Lens Studios. This prize includes the services of one of Green Lens Studio’s photographers for one day.

6. Expert judging panel

Entries will be judged by a judging panel made up of some of the most important figures in the fashion industry as well as leading experts in the field of sustainablility.

“This has been an amazing projection of progress, Pure has opened up a whole world of buyers I would never have met otherwise” Mia Nisbet, MIA: Recycling and changing lives in Malawi, INNOVATION Award winner

“The opportunity that the competition provides is an amazing advantage in terms of business growth by providing free trade marketing for the next season…” Olivia Kennaway, Lalesso: supporting communities in Kenya, INNOVATION Award winner

About the competition