Business Leaders

The EFF aims to change perceptions about ethical fashion and promote inspirational examples of great fashion products that change lives. In 2009 the EFF expanded the profile of its INNOVATION awards, launching an international competition, promoting inspirational new talent in fashion design and sustainability.

• Applications were received from 16 COUNTRIES IN EVERY CONTINENT IN THE WORLD

• SUPER MODEL ERIN O CONNOR AND TOP DESIGNER ROLAND MOURET were secured as high profile project ambassadors

• The project attracted BUYERS and staff from ASOS, Browns Focus, Vivienne Westwood, Liberty, Urban Outfitters, Ted Baker, Cath Kidson, Ascension, Equa, Tesco and many more. All designers supported succeeded with orders

• PRESS coverage included: The Observer, Telegraph and Guardian, Vogue.com, Italian Marie Claire and Vogue Japan, Fashion Monitor, and the Daily Mail (circulation 2,228,897)

“VOGUE.COM is committed to supporting the project and its goals and the team is proud to be involved.” Dolly Jones, Editor, Vogue.come

• The 2010 INNOVATION competition us currently under way *, Winners will be announced during London Fashion Week’s EstEthica in September 2010.