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Business Leaders

EXCELLENCE IN ETHICAL FASHION: INTENSIVE 3 DAY LEADERSHIP TRAINING

DATE: 2 – 4th JUNE 2011
VENUE: Sadler’s Wells Theatre, Rosebery Avenue, London EC1R 4TN

PROGRAMME SUMMARY

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DAY 1: Thursday 2nd June: SOURCING EXCELLENCE

This training day will offer participants a detailed introduction to latest developments in sustainable sourcing in the fashion sector, and include best practice case studies, certification and standards updates and reviews, reviews of production opportunities and sustainability issues in different parts of the world, supplier case studies and information on sustainable textiles, components and processes.

DAY 2: Friday 3rd June: MARKETING AND SALES EXCELLENCE

Offering comprehensive training, grounded in practice and delivered by experts, in the market for fashion products, successful branding, marketing strategy, communications, showcasing and promotion, and success with the press- all with a focus of the specific opportunities and challenges related to sustainable fashion products.

Focusing on how to make and increase sales of ethical fashion products, this training day draws from the EFF’s work with a network of buyers and shops across the sector as well as best practice from fashion brands achieving successful sales levels. Including what buyers are looking for and why, the range of shops and retail opportunities out there and how to access them, and how to achieve online and export success.

DAY 3: Saturday 4th June: BUSINESS EXCELLENCE

This training day will offer participants a comprehensive overview of latest developments in the fashion business sector- with a focus on sustainability. It will present the businesses which are succeeding in sustainability and commercial terms and evaluate this success, introduce latest best practice and the ways that fashion businesses with sustainability goals can turn challenges into opportunities, create value, access finance and build models for commercial success.

DETAILED PROGRAMME:

DAY 1: Thursday 2nd June:

SOURCING EXCELLENCE

09.00: REGISTRATION

09.15: Sustainable sourcing: A global overview:

Presenter: Clare Lissaman

This module offers participants an introduction to the global opportunities and challenges in relation to the sustainable sourcing and production of fashion products. Including an overview of latest developments, unique opportunities and product focuses in each continent , focusing on several leading locations of particular importance to the manufacture of fashion products and sustainability goals. Take advantage of this training module to help inform your current and future sourcing and production decisions.

10.15: Managing supplier relationships:

Presenter: Clare Lissaman

How to build effective partnerships with suppliers that will take your business forward and progressively increase positive benefits for workers and reduce impact on the environment. Including consideration of suppliers in different parts of the world, cultural issues and with reference to best practice.

11.15: BREAK

11.30: Certification and standards masterclass:

Presenter: Clare Lissaman

A practical and focused introduction to the options for fashion businesses of all sizes in relation to certification and standard for fashion related products. Including an overview of which certification and standards options have proved successful for different types of businesses, and how leading businesses have successfully integrated the management of certification and standards at the heart of their business practices.

12.30 – 14.00: LUNCH AND MEET THE EXPERTS SESSION

14.00: Low carbon supply chains:

Presenter: Tamsin Lejeune

Speaker: Mariusz Stochaj, Continental Clothing

How to minimise the environmental impact of your production processes from raw material to final product and packaging- and save on costs at the same time. Drawing from brand leaders, both SME’s and big business that have proven what is possible in relation to minimal energy use throughout the production process.

15.00: Sourcing Excellence- Asia:

Presenter: Clare Lissaman

Speaker: Diana Bonham

Focusing upon the challenges and opportunities for sourcing and production to high ethical standards from India. Grounded in practice, reviewing latest developments, and evaluating examples of businesses that are sourcing and producing fashion products to ethical standards in India, this module offers valuable inside information for any business currently sourcing from India or planning to do so.

16.00: BREAK

16.15: Sourcing Excellence – Latin America:

Presenter: Ilaria Pasquinelli

Speaker: Amy Yates, Mamacha

Focusing upon the challenges and opportunities for sourcing and production to high ethical standards in a number of countries in Latin America. Grounded in practice, reviewing latest developments, and evaluating examples of businesses that are sourcing and producing fashion products to ethical standards in Latin America, this module offers valuable inside information for any business currently sourcing from Latin America or planning to do so.

17.15: Sourcing Excellence – Africa:

Presenter: Tamsin Lejeune

Speaker: Prama Bhardwaj, Mantis World

Focusing upon the challenges and opportunities for sourcing and production to high ethical standards from a range of locations in Africa. Grounded in practice, reviewing latest developments, and evaluating examples of businesses that are sourcing and producing fashion products to ethical standards in Africa, this module offers valuable inside information for any business currently sourcing from China or planning to do so.

DAY 2: Friday 3rd June:

MARKETING AND SALES EXCELLENCE

09.00: REGISTRATION

09.15: Branding master class:

Presenter: Ilaria Pasquinelli

How to build a successful brand that will drive profile and sales. Drawing from branding success stories for businesses with and without an ethical focus. Looking in particular at the branding opportunities associated with social and environmental messages, and effective communication of these in the creation of a “lifestyle” brand

10.15: Marketing and sales strategy:

Presenter: Ivi Varda

How to build an effective marketing and sales strategy for your business. This draws from successful examples of marketing strategies in the mainstream and by leading ethical fashion businesses and offers a step by step guide to how you can build this into what you do, including an introduction to the different sales platforms and options now available. This covers brands which have a sustainability message across their product range as well as businesses launching or marketing an ethical line.

11.15: BREAK

11.30: Market expertise

Presenter: Tamsin Lejeune

Speaker: Magdalena Kondej, Euromonitor International

Market expertise: A comprehensive introduction to the market for fashion products, including product sector, geographic, customer profile and other analysis- with a focus on the opportunities for sustainable and ethically produced ranges.

12.30- 14.00: LUNCH AND MEET THE EXPERTS SESSION

14.00: Online success

Presenter: Tamsin Lejeune

Speaker: Mario Thomas, Chapter Eight

A comprehensive introduction to the opportunities to succeed with online sales for fashion products, with a focus on sustainable product ranges. Including an overview of a range of successful online multi-brand retailers and how to get your brand selling through them, as well as the opportunities for success with your own online sales platform, and the steps towards this. Draws from online success stories across the retail sector and includes reference to opportunities for affiliate links and other online sales drivers.

15.00: Maximising sustainable sales:

Presenter: Tamsin Lejeune

Speaker: Jules Hau, Foundation Agency

Learn from the leaders: This module introduces and analyses a range of successful fashion businesses, including those with an ethical focus and those without. Offering an insiders view into why these businesses have succeeded with sales, and step by step recommendations for new and more established businesses as to how they can access and increase sales within the current market environment, and with a focus on brands with sustainability goals.

16.00: BREAK

16.15: Retail Expertise, UK:

Presenter: Tamsin Lejeune

Speaker: Jules Hau, Foundation Agency

A comprehensive introduction to the make up of the current retail environment for fashion products in the UK, with a focus on products with a sustainability message and goals. Including an overview of independent and High st shops, what they are stocking and what they are selling well and why, online opportunities, and insider information on the future plans and direction for some of the UK’s leading multi-brand retailers.

17.15: Buyer master class:

Presenter: Tamsin Lejeune

Speakers: Alex Smith, Ada Zanditon

Drawing from the EFF’s work with a network of buyers across the fashion sector, this training module looks at how to connect with the right buyers for your brand, what you need to do to build sustainable partnerships with buyers for your brand, lessons from best practice –and how to avoid some of the most common mistakes by fashion businesses in their liaison with buyers. With a specific focus on the opportunities and challenges of selling products with sustainability goals.

DAY 3: Saturday 4th June:

BUSINESS EXCELLENCE

09.00: REGISTRATION

09.15: Funding for ethical fashion initiatives:

Presenter: Tamsin Lejeune

This module offers an introduction to the range of funding and finance currently available for fashion businesses and initiatives with social and environmental goals. Including an overview of grant funding options and how to access them, finance for social enterprise, securing sponsorship, social investment , raising funds through patrons, sponsors , events, and other means.

10.15: Social investment masterclass

Presenter: Tamsin Lejeune

Speaker: Simon Evill, Clearly So

Learn how you can effectively raise funds for your business or organization through Social Investment, including looking at a range of different social investment options such as Crowd Funding. Draws from successful models in the ethical fashion sector and offers a step by step guide.

11.15: BREAK

11.30: Phase 2 finance- financing growth:

Presenter: Tamsin Lejeune

Speaker: Ben Ramsden, Pants to Poverty

Focusing on the specific needs of businesses which are beyond start up funding and seeking larger amounts of funding to finance growth and expansion and manage cashflow. This module looks at the options available and how to access them, grounded in practice and drawing from how other fashion businesses have succeeded with finance for growth.

12.30- 14.00: LUNCH AND MEET THE EXPERTS SESSION

14.00: Ethical Fashion Business Success:

Presenter: Emily Pearce

Learn from the leaders: Comprehensive introduction to some of the fashion businesses that are leading the sector. Insider view into how they were set up, how they turned challenges into opportunities, their business model, structure, financial model, marketing and sales strategy. Includes a step by step analysis of how success has been achieved and how to avoid the most common mistakes that reduce success levels in the ethical fashion sector.

15.00: Business models for Ethical Fashion:

Presenter: Tamsin Lejeune

Speaker: Jo Gregory, Joelson Wilson

Introducing and analyzing the range of business models behind some of the most successful fashion businesses- and how these have integrated ethical with commercial goals and created the basis for sustainable growth.

16.00: BREAK

16.15: How to engage patrons who will open doors for you:

Presenter: Tamsin Lejeune

In the current environment, there are important opportunities for fashion businesses with ethical goals to engage celebrities, high profile and influential figures in support of what they do. Find out how other businesses have engaged high profile figures to open doors for them, how to approach the right people for your business or project, building a board, advisory panel or steering group to help you to achieve your goals.

17.15: Success through partnership:

Presenter: Tamsin Lejeune

Learn how some of the most successful business models , particularly those at the cutting edge of the sustainable fashion business sector are building partnerships which open doors and transform opportunities. From the biggest corporate retailers linking with small business pioneers and social entrepreneurs to the most exciting designers partnering with leading suppliers, learn how to make partnerships work for you from first steps to building long term win-win relationships.

WHY ATTEND?

It is the goal of the Ethical Fashion Forum to facilitate excellence in the Ethical Fashion Sector. We want to see businesses with social and environmental goals excelling in relation to commercial success, hitting the headlines and proving that this approach to business can be highly profitable as well as highly impactful.

This intensive 3 day training event is designed to accelerate these businesses in both commercial and sustainability terms- supporting and creating industry leaders of the future. The event will incorporate all key training modules from the Excellence Programme.

“The advice offered is relevant for present and also future decisions as our business. We’ve picked some amazing tips. Thank you experts!”
Katy Argyrides, Isla London – Attendee at 2010 Excellence event

JUNE 2nd-4th: PROGRAMME