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The EFF regularly organises seminars, masterclasses, surgeries and training programmes all over the world, in partnership with the worlds most important industry and development bodies. During 2009, EFF trained over 1000 fashion professionals in sustainable sourcing through its Spotlight on Sourcing programme- see further details of this at the bottom of this page.

During 2010 and 2011 the EFF is running the EXCELLENCE IN ETHICAL FASHION programme of training events.

EXCELLENCE IN ETHICAL FASHION aims to offer the training, resources and networking opportunities to support fashion businesses combining ethical and commercial goals towards success in both.

SEE THE 2010-11 EVENT PROGRAMME

EXCELLENCE TRAINING FOCUSES UPON 4 AREAS: MARKET EXCELLENCE, SALES EXCELLENCE, BUSINESS EXCELLENCE AND SOURCING EXCELLENCE, EACH CONTAINING SEVERAL TRAINING MODULES

Please note that training events will address from one to all of these modules depending on the nature of the event

SEE HIGHLIGHTS FROM PAST EXCELLENCE EVENTS HERE

EXPRESS INTEREST IN ANY OF THE TRAINING MODULES BELOW by participating in our short survey. By filling in this short survey you will be influencing the modules that we run at future events. Express interest in EXCELLENCE modules

Please note that all EFF training events tend to book up in advance and are generally over subscribed. If we can gauge interest in advance of running training modules we can plan the programme to offer repeats of the most popular sessions. We will also place respondents who have expressed interest at the top of the list each time we promote training sessions.

Please note that the term “fashion products” refers to a broad range of product types and includes womenswear, menswear, childrenswear, underwear, swimwear, accessories, jewellery and footwear. However, the majority of case study best practice draws from the most common fashion product model, (clothing- womenwear, menswear and childrenswear)

If you would like to attend a training model with a specific focus eg footwear, TELL US the details. We respond to demand in defining our training programmes.

TRAINING MODULES: SUMMARY:

1. MARKETING EXCELLENCE

MODULE 1.1 Market expertise
MODULE 1.2 Branding masterclass
MODULE 1.3 Press and media success
MODULE 1.4 Showcasing masterclass
MODULE 1.5 Marketing and sales strategy
MODULE 1.6: Meet the experts: Press, Marketing and PR

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2. SALES EXCELLENCE

MODULE 2.1: Maximising sustainable sales: Learn from the leaders
MODULE 2.2: Retail Expertise, UK
MODULE 2.3: Buyer masterclass
MODULE 2.4: Online success
MODULE 2.5: Export success
MODULE 2.6: Meet the experts: Buyers and buying consultants

Express interest in EXCELLENCE modules

3. BUSINESS EXCELLENCE

MODULE 3.1: Ethical Fashion Business Success: Learn from the leaders
MODULE 3.2: Funding for ethical fashion initiatives
MODULE 3.2: Social investment masterclass
MODULE 3.3: Grant funding masterclass
MODULE 3.4: Sponsorship masterclass
MODULE 3.5: Phase 2 finance- financing growth
MODULE 3.6: Business models for Ethical Fashion
MODULE 3.7: Building great teams
MODULE 3.8: Success through partnership
MODULE 3.9: How to engage patrons who will open doors for you
MODULE 3.10: Meet the funder/ investor/ financial expert

Express interest in EXCELLENCE modules

4. SOURCING EXCELLENCE:

MODULE 4.1: Sustainable sourcing: A global overview
MODULE 4.2: Certification and standards masterclass
MODULE 4.3: Sourcing Excellence: Learn from the leaders
MODULE 4.4: Managing supplier relationships
MODULE 4.5: Zero carbon supply chains
MODULE 4.6: Sourcing Excellence- China
MODULE 4.7: Sourcing Excellence – Latin America
MODULE 4.8: Sourcing Excellence – Africa
MODULE 4.9: Sourcing Excellence- India

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TRAINING MODULES: DETAIL:

1. MARKETING EXCELLENCE

Comprehensive training, grounded in practice and delivered by experts, in the market for fashion products, successful branding, marketing strategy, communications, showcasing and promotion, and success with the press- all with a focus of the specific opportunities and challenges related to sustainable fashion products.

Including the following training / networking modules:

MODULE 1.1 Market expertise: A comprehensive introduction to the market for fashion products, including product sector, geographic, customer profile and other analysis- with a focus on the opportunities for sustainable and ethically produced ranges.

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MODULE 1.2 Branding masterclass: How to build a successful brand that will drive profile and sales. Drawing from branding success stories for businesses with and without an ethical focus. Looking in particular at the branding opportunities associated with social and environmental messages, and effective communication of these in the creation of a “lifestyle” brand

Express interest in this module

MODULE 1.3 Press and media success: An introduction to the different routes to gaining meaningful press coverage for your brand- including the range of press and media, from the mainstream to the ethical press -of relevance to different types of products and business models, how to reach your audience, and the particular opportunities linked with having a story behind your product that will facilitate press and media coverage.

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MODULE 1.4 Showcasing masterclass: Which trade shows work best for which type of product, who attends them, what price points they expect to pay, which kind of brands do well there and why, and whether, when and where to catwalk your brand.

Express interest in this module

MODULE 1.5 Marketing and sales strategy: How to build an effective marketing and sales strategy for your business. This draws from successful examples of marketing strategies in the mainstream and by leading ethical fashion businesses and offers a step by step guide to how you can build this into what you do, including an introduction to the different sales platforms and options now available. This covers brands which have a sustainability message across their product range as well as businesses launching or marketing an ethical line.

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MODULE 1.6: Meet the experts: Press, Marketing and PR: An opportunity to meet and have a one to one session with a range of representatives from across the mainstream and ethical press as well as marketing and PR experts – to discuss the specifics of your business and how to turn your challenges into opportunities.

Express interest in this module

2. SALES EXCELLENCE

Focusing on how to make and increase sales of ethical fashion products, this area of training draws from the EFF’s work with a network of buyers and shops across the sector as well as best practice from fashion brands achieving successful sales levels. Including what buyers are looking for and why, the range of shops and retail opportunities out there and how to access them, and how to achieve online and export success.

MODULE 2.1: Maximising sustainable sales: Learn from the leaders: This module introduces and analyses a range of successful fashion businesses, including those with an ethical focus and those without. Offering an insiders view into why these businesses have succeeded with sales, and step by step recommendations for new and more established businesses as to how they can access and increase sales within the current market environment, and with a focus on brands with sustainability goals.

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MODULE 2.2: Retail Expertise, UK: A comprehensive introduction to the make up of the current retail environment for fashion products in the UK, with a focus on products with a sustainability message and goals. Including an overview of independent and High st shops, what they are stocking and what they are selling well and why, online opportunities, and insider information on the future plans and direction for some of the UK’s leading multi-brand retailers.

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MODULE 2.3: Buyer masterclass: Drawing from the EFF’s work with a network of buyers across the fashion sector, this training module looks at how to connect with the right buyers for your brand, what you need to do to build sustainable partnerships with buyers for your brand, lessons from best practice –and how to avoid some of the most common mistakes by fashion businesses in their liaison with buyers. With a specific focus on the opportunities and challenges of selling products with sustainability goals.

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MODULE 2.4: Online success: A comprehensive introduction to the opportunities to succeed with online sales for fashion products, with a focus on sustainable product ranges. Including an overview of a range of successful online multi-brand retailers and how to get your brand selling through them, as well as the opportunities for success with your own online sales platform, and the steps towards this. Draws from online success stories across the retail sector and includes reference to opportunities for affiliate links and other online sales drivers.

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MODULE 2.5: Export success: How to secure successful sales abroad for fashion products, with a focus on opportunities for ethical and sustainable fashion product ranges. Includes an overview of the markets for fashion products globally, what types of products and messages have an audience and an impact in different parts of the world and tips from experts and practitioners as to how to break into markets in different parts of the world.

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MODULE 2.6: Meet the experts: Buyers and buying consultants: An opportunity to meet and have a one to one session with a range of buying experts, consultants, and buyers from multi-brand retailers- both those with an ethical focus and those without, online and physical stores. Discuss the specifics of your business and how you can access or increase sales.

Express interest in this module

3. BUSINESS EXCELLENCE

This area of training offers participants a comprehensive overview of latest developments in the fashion business sector- with a focus on sustainability. It looks in depth at the businesses which are succeeding in sustainability and commercial terms and evaluates this success, introduces latest best practice and the ways that fashion businesses with sustainability goals can turn challenges into opportunities, create value, access finance and build models for commercial success.

MODULE 3.1: Ethical Fashion Business Success: Learn from the leaders: Comprehensive introduction to some of the fashion businesses that are leading the sector. Insider view into how they were set up, how they turned challenges into opportunity, their business model, structure, financial model, marketing and sales strategy. Includes a step by step analysis of how success has been achieved and how to avoid the most common mistakes that reduce success levels in the ethical fashion sector.

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MODULE 3.2: Funding for ethical fashion initiatives: This module offers an introduction to the range of funding and finance currently available for fashion businesses and initiatives with social and environmental goals. Including an overview of grant funding options and how to access them, finance for social enterprise, securing sponsorship, ocial investment , raising funds through patrons, sponsors , events, and other means.

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MODULE 3.2: Social investment masterclass: Learn how you can effectively raise funds for your business or organization through Social Investment. Draws from successful models in the ethical fashion sector and offers a step by step guide.

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MODULE 3.3: Grant funding masterclass: What grant funding is available relevant to ethical fashion, how to access it, what funders are looking for, writing successful grant funding applications, which fashion businesses and initiatives have succeeded with grant funding and how they have done it.

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MODULE 3.4: Sponsorship masterclass: How to secure corporate sponsorship for businesses and initiatives in the ethical fashion arena. Includes an overview of current opportunities, what is happening in the sponsorship arena in the current economic climate, how to put together a sponsorship proposal, how to decide which sponsors are appropriate for your project and how to approach them.

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MODULE 3.5: Phase 2 finance- financing growth: Focusing on the specific needs of businesses which are beyond start up funding and seeking larger amounts of funding to finance growth and expansion and manage cashflow. This module looks at the options available and how to access them, grounded in practice and drawing from how other fashion businesses have succeeded with finance for growth.

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MODULE 3.6: Business models for Ethical Fashion: Introducing and analyzing the range of business models behind some of the most successful fashion businesses- and how these have integrated ethical with commercial goals and created the basis for sustainable growth.

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MODULE 3.7: Building great teams: Businesses and organisations with sustainability goals offer important incentives for staff and the opportunity for a high level of job satisfaction. This module looks at how the most progressive businesses develop inspirational work cultures and create team structures in which staff excel.

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MODULE 3.8: Success through partnership: Learn how some of the most successful business models , particularly those at the cutting edge of the sustainable fashion business sector are building partnerships which open doors and transform opportunities. From the biggest corporate retailers linking with small business pioneers and social entrepreneurs to the most exciting designers partnering with leading suppliers, learn how to make partnerships work for you from first steps to building long term win-win relationships.

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MODULE 3.9: How to engage patrons who will open doors for you: In the current environment , there are important opportunities for fashion businesses with ethical goals to engage celebrities, high profile and influential figures in support of what they do. Find out how other businesses have engaged high profile figures to open doors for them, how to approach the right people for your business or project, building a board, advisory panel or steering group to help you to achieve your goals.

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MODULE 3.10: Meet the funder/ investor/ financial expert: An opportunity to meet and have a one to one session with a range of experts including representatives from grant funders, investment companies and financial experts. Introduce your business or project and get tailored feedback specific to your needs or seek advice on finance and funding for new initiatives.

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4. SOURCING EXCELLENCE:

This area of training offers participants a detailed introduction to latest developments in sustainable sourcing in the fashion sector, and includes in depth best practice case studies, certification and standards updates and reviews, in depth reviews of production opportunities and sustainability issues in different parts of the world, supplier case studies and information on sustainable textiles, components and processes.

MODULE 4.1: Sustainable sourcing: A global overview: This module offers participants an introduction to the global opportunities and challenges in relation to the sustainable sourcing and production of fashion products. Includes an overview of latest developments, unique opportunities and product focuses in each continent , focusing more in depth on several leading locations of particular importance to the manufacture of fashion products and sustainability goals. Take advantage of this training module to help inform your current and future sourcing and production decisions.

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MODULE 4.2: Certification and standards masterclass: A practical and focused introduction to the options for fashion businesses of all sizes in relation to certification and standard for fashion related products. Includes an overview of which certification and standards options have proved successful for different types of businesses, and how leading businesses have successfully integrated the management of certification and standards at the heart of their business practices.

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MODULE 4.3: Sourcing Excellence: Learn from the leaders: An introduction to a range of brands that are excelling in relation to the integration of exemplary sourcing practices – from a range of locations-with commercial and business success. Including best practice from both SME’s amd large, established retailers, and taking into consideration first steps, building relationships with suppliers, innovative initiatives, systems and how these brands have turned challenges into opportunities.

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MODULE 4.4: Managing supplier relationships: How to build effective partnerships with suppliers that will take your business forward and progressively increase positive benefits for workers and reduce impact on the environment. Including consideration of suppliers in different parts of the world, cultural issues and with reference to best practice.

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MODULE 4.5: Zero carbon supply chains: How to minimise the environmental impact of your production processes from raw material to final product and packaging- and save on costs at the same time. Draws from brand leaders, both SME’s and big business that have proven what is possible in relation to minimal energy use throughout the production process.

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MODULE 4.6: Sourcing Excellence- China: Focuses upon the challenges and opportunities for sourcing and production to high ethical standards from China. Grounded in practice, reviewing latest developments, and evaluating examples of businesses that are sourcing and producing fashion products to ethical standards in China, this module offers valuable inside information for any business currently sourcing from China or planning to do so.

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MODULE 4.7: Sourcing Excellence – Latin America: Focuses upon the challenges and opportunities for sourcing and production to high ethical standards in a number of countries in Latin America. Grounded in practice, reviewing latest developments, and evaluating examples of businesses that are sourcing and producing fashion products to ethical standards in Latin America, this module offers valuable inside information for any business currently sourcing from China or planning to do so.

Express interest in this module

MODULE 4.8: Sourcing Excellence – Africa: Focuses upon the challenges and opportunities for sourcing and production to high ethical standards from a range of locations in Africa. Grounded in practice, reviewing latest developments, and evaluating examples of businesses that are sourcing and producing fashion products to ethical standards in Africa, this module offers valuable inside information for any business currently sourcing from China or planning to do so.

Express interest in this module

MODULE 4.9: Sourcing Excellence- India: Focuses upon the challenges and opportunities for sourcing and production to high ethical standards from India. Grounded in practice, reviewing latest developments, and evaluating examples of businesses that are sourcing and producing fashion products to ethical standards in China, this module offers valuable inside information for any business currently sourcing from India or planning to do so.

Express interest in this module

MORE ABOUT EFF TRAINING

During 2009 the EFF trained over 1000 fashion industry professionals through its Spotlight on Sourcing programme- offering training and practical tools to support sustainable sourcing.

Since 2007 the EFF has delivered training and surgeries at London Fashion Week, is an official training partner at Pure, the UK’s largest womenswear trade show, and run seminars at fashion and other trade events worldwide from Hong Kong to Paris, Sweden, Berlin, and across Africa from Ghana to Kenya, Uganda and South Africa.

International training partners have included the International Trade Centre, UNCTAD, the Commonwealth and others.

Bespoke training programmes as well as mentoring and consultancy are available through the EFF’s consultancy arm- the Ethical Fashion Consultancy (EFC). READ MORE about EFC, contact us by EMAIL or by telephone on 0044 (0) 207 739 7692

TRAINING

The EFF regularly organises surgeries, workshops and training events around fashion and sustainability. During 2010 and 2011 the EFF is running the EXCELLENCE IN ETHICAL FASHION programme of training events.