Business Leaders

During 2009 the Ethical Fashion Forum is building on its support for new fashion designers with the launch of a major competition entitled INNOVATION.

The competition application process launched in April 2009 and was open to all fashion designers who have been in business for less than 3 years.

This initiative has the support of the London Development Agency, Estethica at London Fashion Week and Ethical Pure.

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1. Rewarding innovation in design and sustainability

The competition seeks out and promotes inspirational emerging design talent. Entries will be judged on the basis of outstanding design and product quality, as well as social and environmental innovation.

Winners will be rewarded for initiatives which beneﬁt the people and communities behind their products, as well as for minimising their impact on the environment and addressing environmental challenges.

2. Inspiring a new generation of fashion designers

The competition aims to inspire and motivate a new generation of design leaders to integrate sustainability at the core of what they do, and in turn to become inﬂuential in relation the the sustainability of the industry overall.

3. Widespread press coverage

The competition offers widespread international coverage for its winners and runners up, through press partners. Partnerships with leading buyers will ensure sales opportunities for competition winners.

4. Showcasing at Estethica and Pure

Winners will have an opportunity to show at Estethica in September 2009 or at Pure in August 2009. The winners will also receive business support from an expert consultancy team.

5. Expert judging panel

Entries will be judged by a judging panel made up of some of the most important ﬁgures in the fashion industry as well as leading experts in the ﬁeld of sustainablility.