Business Leaders
Applicants will be judged on the basis of the following:
1. COLLECTION DESIGN & FINISH
- Innovation in design concept
- Standard of design
- Product quality and finish
2. SALE-ABILITY
- Understanding of and relevance of products to market
- Marketing strategy, unique selling point
- Potential sales success
- Practical understanding of and research into production options
3. ETHICS
- Innovation in sustainability terms
- Ethical focus: Use of organic and/ or sustainable materials, recycling, fair trade, supporting communities, or other
- People: How the range/concept has or will benefit the communities behind it
- Environment: How the range/concept will minimise environmental impact/ address environmental concerns
- Business model: How ethical practices have been integrated with business model
- Communication of ethics/awareness raising: How the applicant will communicate ethical practices/raise awareness around sustainability through their work
- Vision and goals in sustainability terms