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Business Leaders

Applicants will be judged on the basis of the following:

1. COLLECTION DESIGN & FINISH

  • Innovation in design concept
  • Standard of design
  • Product quality and finish

2. SALE-ABILITY

  • Understanding of and relevance of products to market
  • Marketing strategy, unique selling point
  • Potential sales success
  • Practical understanding of and research into production options

3. ETHICS

  • Innovation in sustainability terms
  • Ethical focus: Use of organic and/ or sustainable materials, recycling, fair trade, supporting communities, or other
  • People: How the range/concept has or will benefit the communities behind it
  • Environment: How the range/concept will minimise environmental impact/ address environmental concerns
  • Business model: How ethical practices have been integrated with business model
  • Communication of ethics/awareness raising: How the applicant will communicate ethical practices/raise awareness around sustainability through their work
  • Vision and goals in sustainability terms

Judging criteria