Business Leaders
The RE: Fashion Awards launched by EFF in partnership with Anti Apathy and Futerra in November 2008 represented the highest profile ethical fashion event held to date, receiving widespread press coverage, broad industry, press and celebrity attendance.
This event along with all the other work of the Ethical Fashion Forum has contributed to raised awareness and market growth.
MINTEL REPORT, ETHICAL CLOTHING, FEB 09:
- Mintel estimates the market for ethical clothing has more than quadrupled over the last four to five years to reach around £175 million
- The widening availability of ethical fashion is central to this growth
- 61% of women feel “It is important that a company acts ethically”
- The involvement of celebrity names is adding more than a touch of glam…Just recently for instance, contributors at the RE:Fashion Awards included Vivienne Westwood, Zandra Rhodes, Daisy Lowe and others.
- Ethical clothing has now been transformed by the presence of new and exciting designers taking it right up into the realms of high fashion and expanding into all clothing sectors
Changing Perceptions: Market Impact
1. The market for ethical clothing has more than quadrupled to reach around £175 million
2. Ethical clothing has now been transformed by the presence of new and exciting designers
Image: Leah Weller wearing a design by Preen, made from Kikoy fabrics from Kenya, on the catwalk at the RE:Fashion Awards
