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The Ethicologist

United Kingdom
Main Contact
Disni Jayasuriya
Tel: (0044) 07914378266

Key products/services

Providing consumer market research services for the ethical fashion industry.


The Ethicologist provides market research surveys for the ethical apparel industry.

The main product is a syndicated online survey. Interviewing 2000 adults in the UK, it provides business with insight into the sustainable apparel market in the UK.

This survey results include how much they currently spend on fashion, where they frequently shop, their awareness of ethical fashion brands and what would motivate them to buy more ethical fashion.

Ethical Focus & Policy

The Ethicologist believes that the future is in ethical fashion and small businesses.

They provide market insight into the apparel industry in the UK to help their clients target potential markets for their products.

The majority of The Ethicologist’s services are designed as syndicated and collaborative services, this means the costs of running these services are covered collectively, so customers only pay for a part of the cost but receive the full output.

Pricing information

£100 for report or £250 includes the full data set and consultancy.

Large companies pay the market price of £3000.

Products and services

• The Ethical Fashion Monitor
• Ad hoc online market research surveys
• Ethicologist benchmark

Minimum order criteria

Available to ethical fashion suppliers only.

Typical Product lead times

The Ethical Fashion Monitor 2014 report is available on request.

Ad hoc market research surveys 1-2 months depending on complexity.

Closest shipping ports

Data is provided in an electronic format.