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Johari Logo


C/O Sumerian, Hobart House
80 Hanover Street
Edinburgh EH2 1EL
United Kingdom
Main Contact
Ruth Smith
Tel: 07805 338851

Key products/services

Johari produces fabrics, ethical clothing, accessories and homeware.


Johari, which means ‘something precious’ in Swahili, believes fashion should be ethical, stylish and beautiful. Johari is an ethical brand and social enterprise run by the Johari Foundation, Kenya. All products are hand-made in Kenya by Johari Designs, using materials sourced in Africa.

Johari has a strong ethical philosophy, supporting vulnerable young adults, providing children access to education and promoting sustainability in Kenya. One-hundred percent of Johari profits are fed into the Miale Social Development Programmes providing vulnerable children in Kenya the right to a secure family environment and access to education. Furthermore, Johari works with local enterprises as much as possible to develop the local communities.

The stylish, Johari collection includes fabrics, clothing, accessories and homeware, hand-crafted by graduates of the Apprenticeship Programme. Print designs for key Johari products truly emphasise the African heritage through prints of landscapes, animals and the people of Africa. The products combine African culture with Western design influences in order to create easy to wear, wardrobe essentials attracting a wide range of customers.

By supporting vulnerable young adults and children in the slum of Kibera and remote region of Kandara, whilst producing a range of lifestyle products, Johari is a unique ethical brand.

Buy now

  • Miale Necklace
  • Adimu Ring
  • Kilele Dress
  • Tafriji Dress

Ethical Focus & Policy

The ethical focus of Johari is to provide opportunities for vulnerable young women in Kenya. The 18 month paid apprenticeship programme allows students to learn a variety of skills such as fabric printing, quality control, pattern cutting and business skills. With a solid knowledge of basic design, these women are encouraged to have a creative input in the design of Johari products.

Once completing the apprenticeship programme, those trained in these skills can either gain employment at Johari or establish their own fashion business. This allows the vulnerable Kenyan women to become self-reliant and escape poverty, providing for their families and children.

With a spacious factory, benefiting from natural daylight, the working environment at Johari is the opposite of a sweatshop, providing a pleasant working experience. As many of these women come from disadvantaged backgrounds, social workers are employed by Johari Foundation to help with any personal issues or problems.


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Pricing information

Dresses: £30-£65
Tops and Skirts: £18-45
Accessories: £11-£30
Homewares: £5-£33
Childrens: £9-£15

Typical Product lead times

7-28 days