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Mighty Good Undies

Main Contact
Hannah Parris
Tel: +44(0) 7533600061

Key products/services

Certified organic and fair trade cotton underwear for everybody.



Mighty Good Undies was founded in 2015 by Hannah Parris, based in the UK, and Elena Antoniou based in Sydney Australia.

The concept of the brand is to mainstream ethical fashion by offering
consumers a cool, affordable, quality underwear range that is made from certified Fairrade and Organic cotton at prices comparable to high street brands.
Mighty Good Undie’s ambition is to build a strong tribe that support
Fairtrade and Organic Cotton and think twice about purchasing conventional cotton underwear.

Mighty Good Undie seeks to disrupt the retail space by engaging customers with the story of their underpants. Mighty Good Undie wants its brand to be part of the shift in making sustainable and ethical cotton the ‘norm’ in our industry.

The Mighty Good Undie’s initial range consists of 5 underwear styles for women, 2 tops for women, and 2 underwear styles for men and come in White, Black and Nude and feature super soft, organically grown Fair-trade cotton.

The brand has styles and sizes to suit every body – each style will carry the certification symbols of Fairtrade Labelling Organisation (FLO) and the Global Organic Textiles System (GOTS) and be paired with a Gold Standard verified carbon offset.

Ethical Certification/Memberships

  • Fairtrade certified

Key to symbols (PDF, 2MB)

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Ethical Focus & Policy

Mighty Good Undies is a profit for purpose enterprise that gives people the opportunity to put their values into practice. They stand against profiteering at the expense of people or planet and will never compromise their values to make profit.

Mighty Good has chosen to have an ethical, ecologically sustainable transparent supply chain so that everyone can understand where their underwear come from. It only involves two major suppliers, both GOTS and FLO certified:
-Chetna Organics, who grow the cotton,
-Rajlakshmi Cotton Mills (RCM) who process the cotton and make the garments.

Mighty Good is committed to carbon offsets to ensure their underwear also contribute to protecting the planet and climate.


Pricing information

Wholesale: from $6.50 AUD

Retail: from $13 AUD

Products and services

Underwear for women and men made out of organic and fairtrade cotton.

Minimum order criteria

Depends on the size of business.

Typical Product lead times

4 months for wholesale orders.

Closest shipping ports

Ships worldwide from Sydney and negotiates shipping costs on an individual basis.