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Main Contact
Florence Bacin

Key products/services

Silk patchwork blouses, cutout dresses and blends of tribal textiles for artistic, independent women.


Linda Mai Phung is a French fashion designer based in Ho Chi Minh City, Vietnam where she founded her eponymous label in 2010. Her designs are inspired from her journeys and peregrinations around the world. In 2012, Florence Bacin, who shares the same values as Linda Mai, joined the company as co-owner.

Each season, her new collection tells the stories of creative stopovers and textiles encounters from her trip to a new country, like a fashion travel journal. From a stunning lacquered silk dress to a traditional embroidered skirt, and a feminine organic cotton blouse, Linda Mai Phung’s designs wander between tradition and modernity at the confluence of Asia and Europe.

Linda Mai Phung was awarded: the Eco-fashion Designer Award by Néoplanète Magazine in 2011 (France), the Creativity Prize of the Ethical Fashion Show in Paris in 2011, and the Innovation Source Award 2012 of the Ethical Fashion Forum (London).

Linda Mai Phung’s collections unite qualitative craftmanship and style for an inventive, feminine and elegant wardrobe.

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Ethical Focus & Policy

Linda Mai Phung believes that beautiful products should be designed and made by talented people while respecting mankind and the planet. All creations are made in Vietnam with noble and traditional fabrics by the best artisans and tailors. They are determined to look for the best materials made in the best possible conditions.

The collections are currently made of :

-Organic cotton (G.O.T.S certified)
-Local silk from Vietnam
-Traditional handmade textile from the minority tribes of Asia
-Upcycled plastic bags:

At Linda Mai Phung, they make sure that the garments are beautifully handmade, as eco-friendly as possible and socially responsible.
By setting its production in Vietnam, Linda Mai Phung has supported many Vietnamise ethnic groups, supporting them financially and introducing them to high-end customers.



Pricing information

Wholesale: €30 – €120

Retail: €90 – €450

Products and services

Women’s tops, blouses, pants, dresses, sweaters, skirts, scarfs, coats and jackets.

Minimum order criteria

1000 €

Typical Product lead times

Summer Collections are delivered in February, Winter Collections in August.

Closest shipping ports

From Vietnam or France to anywhere in the world.