Our team
Tamsin Lejeune
Director
Tamsin holds a masters in International Development with a focus upon fashion and fair trade, and is the author of “Can Fashion be Fair?” published in 2004. She founded and is strategic director for fair trade fashion label juste., developing a pioneering supply chain model for the production of designer womenswear to fair trade criteria. Tamsin launched and co-ordinated the first year of the Fashioning an Ethical Industry project on behalf of Labour Behind the Label.
Tamsin has led the initiation and growth of the Ethical Fashion Forum, from the first meeting around a table in 2004 to an international network of thousands.
She has secured funding from DfID, the LDA, UnLtd, the International Trade Centre, and a portfolio of corporate sponsorship and support for a range of groundbreaking projects from the RE:Fashion Awards to the INNOVATION and New Entrepreneurs projects, Fashion +, and the EFF role with Africa Inspires. She has led Ethical Fashion Consultancy projects with clients ranging from the BBC to the ITC and the Commonwealth Foundation.
Tamsin has led the development of the EFF’s Ethical Policy Framework, which through consultation with key stakeholders brings together existing standards available for fashion and textiles products. This tool forms the basis for the work of the EFF with business members.
Josie Nicholson
Associate Director
Josie is an Ethical Fashion Forum founder member and has worked with the EFF for more than 4 years. Her role has included launching and managing the EFF’s advice service to industry and playing a leading role with EFF events, including networking, catwalk and showcasing events and seminars.
Josie has managed the EFF INNOVATION project, supporting and promoting innovative sustainable fashion design, from its outset. This includes co-ordinating the awards procedure and managing the presence for the project at London Fashion Week and Pure, including seminars and surgeries for buyers and press.
Josie also plays a co-ordination and research role with the EFF New Entrepreneurs project, and Africa Inspires, a project of the International Trade Centre.
Prior to being appointed to a formal project management role, Josie sat on the board of the EFF for two years as student/ graduate representative, and was responsible for engaging the fashion student and graduate community with the work of the EFF.
Amisha Ghadiali
Associate Director
Amisha plays a key role on strategy of the EFF, including liaison with the Board, Ambassadors and the Special Advisory Panel.
In addition to this she does project work, this has included a co-ordinating role on the EFF Spotlight on Sourcing event series including seminars, networking events and masterclasses.
She is also responsible for launching the Ethical Fashion Forums international online network, as well as managing our other social media such as Twitter.
Amisha was production manager for the RE: Fashion Awards, securing support from a wide range of industry heavyweights and celebrities for the ground breaking inaugural awards event in November 2008.
Her background is in politics and international development, where she has held positions within government, and with various non-governmental organisations and campaigns.
Alongside her role at the EFF she designs for and runs her own jewellery label with an ethical focus (Amisha Jewellery), writes an ethical fashion column and curates events.
Dani Baker
Fashion+ event Organiser and Newsletter editor
Dani organises the Fashion+ Spotlight on Sourcing event series which includes evening seminars and monthly masterclasses. She is also managing the Sourcing Marketplace, which includes co-ordinating .
Dani is also responsible for the Ethical Fashion Forums monthly newsletter.
Prior to her work at the Ethical Fashion Forum, Dani studied Ba Fashion Management at London College of Fashion, focusing her final year of study on retailer’s responsibility and the supply chain.
Jo Maiden
Project Manager
Jo is a founder member of the EFF and has played a leading role in its set up and development over four years.
Her role has involved launching and co-ordinating the Fashion+ project including building collaboration amongst fashion business training organisations across the UK, liaising with leading designers and brands to engage them with sourcing from Africa through the Africa Inspires project, and collaborating with designers including Vivienne Westwood, Preen, Todd Lynn, Bora Aksu and others to create designs for the RE:Fashion Awards iconic catwalk.
Jo is responsible for developing the framework for EFF work, including consultancy projects and membership services, and has played an instrumental role in raising and managing finances, and team management.
Jo collaborated with partners in Kenya to develop proposals and raise funding for SOKO. SOKO will operate as a self-sustaining eco clothing production plant for the export market, and will provide good living wages, pleasant working conditions, training opportunities, creche facilities and more.
Jo is now in Kenya, developing and managing the SOKO initiative, and is contributing news and updates on the project to the EFF Blog.
Interested in supporting SOKO? Email Jo
Sonia Ali
Finance and Office Manager
Sonia manages EFF finances and office.
Sonia holds a masters in International Economics and Management, and has 10 years of experience as a financial manager and strategic analyst in a broad range of companies from Fendi to People Tree and LK Bennett.
Sonia’s qualifications and experience combine finances with fashion design and business management, and she has trained in fashion and marketing at the London College of Fashion and Central St Martins.
Sonia has held roles in fashion production and business development in several fashion companies and organisations including OXFAM- No Logo, Heidi Klein, Giles Deacon and others.
Sarah Murphy
Co-ordinator, Creative projects
Sarah Murphy studied Fashion Design, Womenswear at Central Saint Martins.
Sarah manages the creative studio at EFF. She has contributed her creative and construction skills to a variety of EFF projects including Africa Inspires, INNOVATION and others.
Sarah runs a re style and repair service from the EFF’s studio at Rich Mix. This is part of the EFF’s RE:Style project designed to encourage people to think about clothing differently- and to challenge the prevailing movement of fast, cheap and throw away clothes.
Sarah is leading the development of a programme of RE:Style workshops and surgeries at the EFF creative studio.
Prior to her work with the Ethical Fashion Forum, Sarah worked on ‘The Perfect T-Shirt Project’ with Better Thinking, researching and completing natural dye experiments, exhibited work in V&A, Roundhouse, Museum of London and Stockholms Kulturehusset, and lived and worked in Paris interning at John Galliano and Lucy Orta.
Sarah is currently in India, teaching Fashion and starting a project documenting India’s ethical factories, organic farms and sustainable design studios.
Marketing
The marketing department promotes the work of the Ethical Fashion Forum through newsletter, social media, website, and events, as part of a creative team. It is also responsible for managing the network, members and partners.