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Business Leaders

THE HIGH STREET GOES GREEN

The Gap launched product Red label in Oct 2006 in the US. 50% of the profi ts are given to the Global fund to fight Aids, TB and Malaria. In March 2007 they also developed a range of organic basics for babies and an organic cotton t shirt for men.

H&M started with organic cotton in the 1990’s and reintroduced it again in 2006. Karolina Dobowicz from H&M states “Customers have shown they’ll buy organic if the clothes look good and are priced right…”

M&S launched its organic cotton range in May 2000 followed by certified fair-trade basics. They have also announced an initiative with Oxfam whereby customers who donate worn M&S clothing to Oxfam will be rewarded with a £5 M&S voucher.

Next started with organic clothing in 2006. Since then they have expanded their organic offer and also included certified Fairtrade basics

Nike has set a goal of using at least 5 % organic cotton in all of its cotton products by 2010. In 2006, 52% of its cotton products reached the 5% threshold.

Sainsbury’s have bought 420 tons of fair trade cotton from West Africa; equivalent to 1.8m T-shirts. They have also linked up with ethical jewellery brand Made, to develop accessories for their Tu range.

Tesco launched an organic line in partnership with Katharine Hamnett in 2007. They have also designed a line of fair trade clothing under their Cherokee label.

Walmart/ Adsa is the world’s largest customer for organic cotton. In 2004 they launched baby clothes and teenage fashion as well as towels and bedlinen. Within 2 years their consumption had increased to 6,800 metric tons a year and in 2007 they introduced some of their range into the UK.

2. High St goes green

THE HIGH STREET GOES GREEN

Steps taken by some of the worlds largest clothing retailers