Shortlist 2010
INNOVATION 2010 Shortlist
The following brands represent the INNOVATION Shortlist, the winners will be announced during Fashion Week in September 2010.
Ada Zanditon
Ada Zanditon uses a 360 degree approach to sustainability, combining recycling, fair trade, organic and natural locally and ethically fabrics. Manufacturing with zero waste geometric cutting.

ahilya
Commited to entirely manually processed fibres, from wool selection, washing, separation and spinning to weaving. Source the wool in Ladakh from nomads.
Working with local weavers and aim to help them modernise their techniques and creativity to be more competitive with the rest of the world. Created a collaboration between a London trained weaver and the weavers in Kashmir.

Animana
Animana sources it’s products from craftsmen in Peru, Bolivia and Argentina, associated with cooperatives and NGO’s. Connecting with the regions techniques, materials and craftsmanship, reinvesting in the communities.

Feng Ho
Produced by ethical factory Eden Studio and currently working with Zameen Organic & Alok Industries who are certified Fairtrade and organic. Also work Moral Fibre for screen printed fabrics using natural dyes & inks.

Leblas
Leblas sources 100% recycled gold and silver, and uses traceable stones from trusted companies with strict protocol that closely tracks stones from mine to market. Leblas works with master artisans in Spain, sustaining the traditional art of jewellery craftsmanship that has almost disappeared today.

Lu Flux
Lu Flux works closely with a recycling centre in East London to address the disposable world by upcycling materials which recognizes landfill and environmental issues. Other fabrics used are from sustainable sources. All garments are manufactured in the UK and I have developed relationships with a fairtrade community collaboration in Kenya.

Miksani
Manufactured in World Fair Trade Organisation (WFTO) and SA 8000 certified producers who deal with FLO and GOTS certified cotton. Garments are unique and often hand woven, hand knitted and hand printed meaning that skilled artisans in small communities are supported and traditional skills are kept alive.

Morpholision
2010 Graduate from London College of Fashion
Planning on creating opportunities for skilled workers and producers. Incorporating traditional Mongolian techniques in future works, and would be looking to work with skilled artisans and use traditional materials.

Olga Olsson
Contemporary swimwear brand produced in Brazil by seamstresses from disadvantaged areas of Rio. The collection includes Kaftans – silk grown in Brazil, woven in Brazil, and handpainted by a group of artisans in Rio de Janeiro. Every aspect of the manufacturing chain – from fibre, to weaving, knitting, printing, trims etc. is researched to see what is the most sustainable option.

Rachael Cassar
Rachael Cassar uses the process of deconstruction to create garments that are ‘one offs’ comprised of 90% recycled materials.

Romina Karamanea
Low impact manufacturing: using methods to avoid wastage of energy, water and materials by careful lay planning and the use of technology.

Tasha Wood 720°
Graduating from the University of East London’s Fashion Design and Marketing Degree in July 2010.
720° “Alliance” collection is made solely from recycled leather jackets, knitwear, trench coats, tweed jackets and blazers and linings sourced locally, with biodegradable, U.K sourced and ethical production and printing.

