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2 September 2011

JOHN LEWIS LAUNCHES SOIL ASSOCIATION CERTIFIED WOOL

JOHN LEWIS LAUNCHES SOIL ASSOCIATION CERTIFIED WOOL

To celebrate Wool Week (5 -11 September), John Lewis will be launching a 100% organic wool range from Soil Association member Cornish Organic Wool.

The launch coincides with Organic September – a chance for producers, consumers and retailers to recognise and celebrate the success of the organic market and all it stands for. This new partnership between Cornish Organic Wool and John Lewis is a further boost to the organic textiles sector following an amazing 35% growth in sales for certified organic businesses in 2010.

Sourced from His Royal Highness Prince Charles’ organic Duchy Home Farm, situated within the grounds of Highgrove Estate, this Cornish Organic Wool range is produced, spun and dyed organically with Soil Association certification from sheep to shelf.

Traditionally, Cornish Organic Wool dye their products by hand, but since Paint Box Textiles in Yorkshire received Soil Association certification for their organic dyeing, Cornish Organic Wool are able to produce yarns on a larger scale – whist still meeting organic standards throughout the production process.

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