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18 January 2012

Germany's 'green' fashion market

SOURCE Intelligence contributor Anna Freitag reviews the latest developments in sustainable fashion in Germany, from market characteristics and developments to leading brands, shops and trade platforms.
“After the successes of organic food and cosmetics, a boom in sustainable fashion is expected in Germany over the coming years. Although the market is still small, it is growing steadily and performing well despite the economic crisis. More than 200 fashion labels and 30 concept stores are now dedicated to sustainability (1) and ethical fashion is now attracting an increasing number of visitors at Germany’s major trade events. Universities have integrated sustainability into their curriculum’s with Germany’s first master degree course ‘Sustainability in Fashion’ launched in October 2011.”

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