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Mehera Shaw

Trice Atwater Road
Chapel Hill, North Carolina 27516
United States
Main Contact
Shari Kellar
Tel: (919) 969 2572

Key products/services

Upmarket artisanal lifestyle brand.


Mehera Shaw is an artisanal lifestyle brand. Inspired by India, styled for conscious, modern living. Always fair trade with a focus on organic cottons and artisan hand block prints from Jaipur, India. Womens, kids and homewares collections.

Mehera Shaw design and make everything in-house at their fair trade production studio in Jaipur, India. The brand was founded in 1999 by Shari and Mark Keller and have been members of the Fair Trade Federation in the US since 2010.

Alongside the brand, Mehera Shaw is also a fair trade manufacturer in India founded in 2007. They have created a transparent, vertical supply chain using fair labour standards, sustainable fabrics and artisan printed textiles, specializing in artisan block printing from the Jaipur region of North India, natural fiber wovens and traditional stitching techniques. Mehera Shaw use GOTS certified cottons and handloom cotton, wool and silk in support of decentralized, artisan production.

Ethical Certification/Memberships

  • Fairtrade certified

Key to symbols (PDF, 2MB)

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Ethical Focus & Policy

Mehera Shaw is a member of the Fair Trade Federation in the US and is a vertical company which allows to personally confirm that all ethical standards are maintained within its production studio in India.

The sustainability focus is on slow fashion and supporting India’s traditional textile artisans. They manufacture all garments and printed textiles in-house in Jaipur, India and adhere strictly to fair trade standards and go beyond to ensure health care, pension funds and skills training for the staff.

Mehera Shaw adheres to environmentally positive production practices; they use only natural fibers, cotton, wool, and silk. They use GOTS certified organic cottons sourced in India and dye and print using AZO free, low impact dyes.

They have installed a full-scale water treatment plant for the dyeing and printing which is GOTS compliant; this means grey water from dyeing and can be reused for washing and irrigation. They will apply for GOTS certification in 2016.

Mehera Shaw also uses handloom fabrics in support of Gandhi’s message of decentralized, artisan production. The use of traditional stitching techniques is also in support of artisans.


Pricing information

Wholesale : $15 – $50 (USD)

Retail : $50 – $200 (USD)

Products and services

Sampling offered at 2x the production cost. For detailed information please write requesting a Designer Guidelines pdf.
Shipping done by air freight or UPS courier.

Minimum order criteria

3 size runs per style (3 sizes), 5 styles per collection

Typical Product lead times

8-10 weeks

Closest shipping ports

Ships worldwide from India.